The U.S. Food & Drug Administration approval of the low-calorie sweetener sucralose will mean more choices and exciting new tastes for American consumers, the Calorie Control Council think it .
   Consumer  survey shows that the majority of Americans want more product choices in low-calorie, sugar-free foods and beverage .
  Currently, 150 million American adults consume low-calorie, sugar-free products, according to a 1998 national survey just completed by the Council. The survey shows that the majority of consumers want additional low-calorie baked goods, frozen desserts and diet soft drinks. Historically, calorie-conscious consumers have used low-calorie and sugar-free products for help in weight control or to eat a healthier diet without having to sacrifice their favorite foods. Today, the primary reason for using these products is  health completely .
Sucralose is the only non-caloric sweetener made from sugar. It tastes like sugar, and it can be used virtually anywhere sugar can be used, including cooking and baking. Sucralose is approved in the U.S. for all 15 food and beverage categories for which approval was requested, which is further testimony to its extensive safety record.
  Worldwide, sucralose is approved in 80 countries and has been endorsed by the World Health Organization and Committee on Food Additives. More than 100 studies conducted over 20 years support the safety of sucralose.
  The Calorie Control Council is a non-profit international association of manufacturers of low-calorie, reduced-fat and light foods and beverages. The Council supports the availability of a wide variety of safe low-calorie ingredients, which provides products with improved taste and texture, increased stability, lower manufacturing costs, and ultimately, more choices for the consumer.